Building a strong email list is a critical aspect of conducting a business in the 21st century. Being able to reach your leads and customers is an important way to keep your brand fresh in their minds and get your messaging locked in.
Whether it's to customers who abandoned their shopping cart, or to existing customers who haven't purchased in a while: combing through properly segmented email lists and messaging them can be extremely powerful. If you're not reaching them a second time, you're leaving money on the table.
A properly run email campaign shouldn't just be laser-focused on sales. By occasionally reaching out to leads and customers with promos, blogs, and relevant content they'll enjoy, you build goodwill that can come back to you tenfold.
Ready to harness the power of email? Contact us today!