When you regularly post new blogs on your business's website, you're not just checking off an important Google best practice. You're offering something of real relevance and value to your visitors and the world at large. By making your relationship with customers or clients a two-way street, you establish trust and goodwill -- and you increase the likelihood of a brand relationship that lasts.
In the digital marketing world, there's a popular phrase right now declaring "content is king." That's because, according to a 2018 Nielsen report, American adults spend an average of 11 hours per day consuming media of some kind. By generating relevant, quality content, you make it more likely that your brand is a part of those 11 hours.
BECOME AN AUTHORITY
Content marketing and SEO are like peanut butter and jelly. By publishing new content over months or years, you eventually become an established digital authority on carefully chosen topics connected to your industry. That means a steady stream of new relevant visitors thanks to favorable Google rankings that algorithmically understand your value.
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